Hotel Management: What's a good multiple to use for ADR when trying to figure out the average daily rate for a 2, 3 or 4 bedroom suite?

For an entire hotel, average daily rate - ADR - is ADR (your total room revenue for the night divided by the number of rooms you rented that night, period, regardless of room type or room inventory). You can't really pro-rate it for two or three-room suites, because you can't rent just one room in a suite and leave the other unoccupied, or rent it to someone else. ("ADKey" is a term so not in use to describe a hotel statistic, that you can't even get any relevant hits if you Google it, which I attempted before I answered your question; but I guess you could refer to it as ADKey if you want, since that's about the size of it.)

ADR works better as a statistic if it is applied to similar room types; the more similar, the better. I could see applying ADR to an entire hotel with a mix of rooms and suites then, in addition, calculating ADR for standard rooms (and within that, ADR for doubles, ADR for kings, etc.), as well as ADR for suites (then within that, ADR for 'shotgun' suites like you'd find in a Comfort Suites or the older Embassy Suites, ADR for studio suites, ADR for one-bedroom suites, ADR for two-bedroom suites, etc.); as useful information.

Why can't many hotel suites, including presidential suites, be booked online?

How many nights do you plan to stay? It can make a difference - and usually does..

A 'suite', with some exceptions (mostly semantic)*, is by definition not one but two rooms or more. We are rarely able to charge double the price of a standard room, and get any takers; despite the fact that the investment by the hotel and its owners in having it there is higher. (It costs more to furnish that living room than it does to furnish a bedroom, and the kitchen fixtures are where it starts to get really pricy.)


Presidential Suite at Radisson Royal Hotel in Moscow, Russia

We have to rent them at someone for some price, true. So, inside our pricing structure, you're already getting a 'discount' (what we call the 'drop'), and your travel agent didn't 'get' it for you. But we're getting a lower return on them for regular rooms, and we know it's going to take the housekeepers two to three times longer to make them for the next guest (depending upon the number of rooms in the suite).  So we're going to have to make that discount worth doing.