Only if it works. And in order to sell it to me, first you'd have to convince me that it would work, and would give me a return on what I would pay for it in terms of discounts, fees to the platform, etc.
And it's got to work like magic: something like you describe would be worthless to a hotel without a sales staff who knows nothing about targeted and incremental marking - which most don't. (Mine do, but if I'm your only buyer, you're not going to get too far with this unless it's so spectacular, I'd want to bankroll it for you - and then buy it from you to keep you from trotting up the street and selling it to Hilton or Marriott.) With too many of them, it's personal relationships and personalities all the way.
I would never say never: there are a few people who would, given the right sales pitch from the right person (personalities all the way, again, guy), snarf it up. But in order to sell it to a serious hotel operator, you would have to overcome a lot of skepticism and endure some scrutiny, simply because someone is always coming up with another marketing gimmick for hotels that amounts to just that - a gimmick.
If even that. I've lost count over the years of 'business travel directories' in which someone (usually by means of a mass mailout or junk fax) tries to sell a hotel a 'listing' for something in the mid-to-high three figures per year, which will probably just end up in the wastebasket of any business traveler to whom they're sent -- assuming it's not all a fraud and copies of the directory are actually sent to anyone other than each of the hotels that purchased a 'listing'. It's hard for me to imagine that for most business travelers, an unexpected 'business travel directory' goes over as anything other than junk mail. I've never seen any of them them rely on one.
On a bad day, I wonder if most of the money to be made in the 'hospitality industry' is made by people trying to sell us crap (Michael Forrest Jones' answer to When a hotel has an electronic "Do Not Disturb" system, what happens, and where, when a guest toggles the setting?). Everyone in it has a great idea to make a buck, so long as it involves someone else's buck.
If the fees were low enough - or (here's a hint) if there were a free trial period - I could perhaps be persuaded to give it a shot to see if it works. Something like you describe that can be made to work well might be worth doing.
Originally appeared on Quora
And it's got to work like magic: something like you describe would be worthless to a hotel without a sales staff who knows nothing about targeted and incremental marking - which most don't. (Mine do, but if I'm your only buyer, you're not going to get too far with this unless it's so spectacular, I'd want to bankroll it for you - and then buy it from you to keep you from trotting up the street and selling it to Hilton or Marriott.) With too many of them, it's personal relationships and personalities all the way.
I would never say never: there are a few people who would, given the right sales pitch from the right person (personalities all the way, again, guy), snarf it up. But in order to sell it to a serious hotel operator, you would have to overcome a lot of skepticism and endure some scrutiny, simply because someone is always coming up with another marketing gimmick for hotels that amounts to just that - a gimmick.
If even that. I've lost count over the years of 'business travel directories' in which someone (usually by means of a mass mailout or junk fax) tries to sell a hotel a 'listing' for something in the mid-to-high three figures per year, which will probably just end up in the wastebasket of any business traveler to whom they're sent -- assuming it's not all a fraud and copies of the directory are actually sent to anyone other than each of the hotels that purchased a 'listing'. It's hard for me to imagine that for most business travelers, an unexpected 'business travel directory' goes over as anything other than junk mail. I've never seen any of them them rely on one.
On a bad day, I wonder if most of the money to be made in the 'hospitality industry' is made by people trying to sell us crap (Michael Forrest Jones' answer to When a hotel has an electronic "Do Not Disturb" system, what happens, and where, when a guest toggles the setting?). Everyone in it has a great idea to make a buck, so long as it involves someone else's buck.
If the fees were low enough - or (here's a hint) if there were a free trial period - I could perhaps be persuaded to give it a shot to see if it works. Something like you describe that can be made to work well might be worth doing.
Originally appeared on Quora
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